{"version":"1.0","provider_name":"","provider_url":"https:\/\/fleurendoua.com","author_name":"admin8805","author_url":"https:\/\/fleurendoua.com\/index.php\/author\/admin8805\/","title":"Unified Marketing Platform -","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"TQMlByTgvo\"><a href=\"https:\/\/fleurendoua.com\/index.php\/unified-marketing-platform\/\">Unified Marketing Platform<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/fleurendoua.com\/index.php\/unified-marketing-platform\/embed\/#?secret=TQMlByTgvo\" width=\"600\" height=\"338\" title=\"\u00ab\u00a0Unified Marketing Platform\u00a0\u00bb &#8212; \" data-secret=\"TQMlByTgvo\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/fleurendoua.com\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","description":"The Unified Marketing Platform Project The context Simplify the existing Martech stack with a Unified Marketing Platform (Whitelabel model) for 5 brands ( Immoweb , Immonet, Immowelt, Se Loger , Meilleurs Agents) in 3 countries : France, Belgium, Germany. \u00a0 The purpose Align to the company Whitelabel initiative Cut-off legacy tools and save money\u00a0 Contribute to performance OKR&rsquo;s The results Reduce the Martech stack from 9 tools to 2 ( Salesforce suite + Airship for mobile campaigns) Help deliver + 1.2M daily emails sent in Belgium &amp; Germany, 5% growth in open-rate My role\u00a0 \u00b7Lead the discovery (product and data) of 35 B2B &amp; B2C marketing usecases to optimize CRM marketing performance (user interviews, data research, product testing) \u00b7Manage the design, launch and performance of MarTech solutions from SalesForce Marketing Cloud \u00b7Lead 2 teams (developers &amp; integrators) and prioritize the backlog with RICE\/ICE\/ MoSCOW framework \u00b7Define and analyze KPIs \u00b7Manage communication with stakeholders (LeadGen, CRM, Data) &amp; report to Head of Product PHONE +33667368654 EMAIL allua.ndoua@sciencespo.fr\u00a0 FOLLOW ME Linkedin","thumbnail_url":"http:\/\/fleurendoua.com\/wp-content\/uploads\/2026\/04\/af2fc5_2489a65df49f446786743f96acf77e63mv2.jpeg"}