{"id":43,"date":"2026-04-22T08:59:52","date_gmt":"2026-04-22T08:59:52","guid":{"rendered":"https:\/\/fleurendoua.com\/?page_id=43"},"modified":"2026-04-23T10:43:46","modified_gmt":"2026-04-23T10:43:46","slug":"unified-marketing-platform","status":"publish","type":"page","link":"https:\/\/fleurendoua.com\/index.php\/unified-marketing-platform\/","title":{"rendered":"Unified Marketing Platform"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"43\" class=\"elementor elementor-43\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-681f2db3 e-flex e-con-boxed e-con e-parent\" data-id=\"681f2db3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b6b4728 elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4b6b4728\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<h2>The Unified Marketing Platform Project<\/h2>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-faa4ccc elementor-widget elementor-widget-spacer\" data-id=\"faa4ccc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0876a1b e-flex e-con-boxed e-con e-parent\" data-id=\"0876a1b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0755a9c e-con-full e-flex e-con e-child\" data-id=\"0755a9c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-553afb3 elementor-widget elementor-widget-text-editor\" data-id=\"553afb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div id=\"comp-ky17r1ma\" class=\"comp-ky17r1ma SPY_vo\">\n<div class=\"\" data-mesh-id=\"comp-ky17r1mainlineContent\" data-testid=\"inline-content\">\n<div data-mesh-id=\"comp-ky17r1mainlineContent-gridContainer\" data-testid=\"mesh-container-content\">\n<div id=\"comp-ky17r1n2\" class=\"ku3DBC zQ9jDz qvSjx3 Vq6kJx comp-ky17r1n2 wixui-rich-text\" data-testid=\"richTextElement\">\n<div id=\"bgLayers_comp-mllb8z7w\" class=\"MW5IWV\" data-hook=\"bgLayers\" data-motion-part=\"BG_LAYER comp-mllb8z7w\">\n<div id=\"bgMedia_comp-mllb8z7w\" class=\"VgO9Yg\" data-motion-part=\"BG_MEDIA comp-mllb8z7w\">\n<div id=\"bgLayers_comp-m1wp0wu54\" class=\"MW5IWV\" data-hook=\"bgLayers\" data-motion-part=\"BG_LAYER comp-m1wp0wu54\">\n<div id=\"bgMedia_comp-m1wp0wu54\" class=\"VgO9Yg\" data-motion-part=\"BG_MEDIA comp-m1wp0wu54\">\n<div id=\"comp-m1wp0wu7\" class=\"ku3DBC zQ9jDz qvSjx3 Vq6kJx comp-m1wp0wu7 wixui-rich-text\" data-testid=\"richTextElement\">\n<h3 class=\"font_5 wixui-rich-text__text\"><span class=\"wixui-rich-text__text\">The context<\/span><\/h3>\n<\/div>\n<div id=\"comp-m1wp0wu81\" class=\"ku3DBC zQ9jDz qvSjx3 Vq6kJx comp-m1wp0wu81 wixui-rich-text\" data-testid=\"richTextElement\">\n<p class=\"font_8 wixui-rich-text__text\"><span class=\"wixui-rich-text__text\">Simplify the existing Martech stack with a Unified Marketing Platform (Whitelabel model) for 5 brands ( Immoweb , Immonet, Immowelt, Se Loger , Meilleurs Agents) in 3 countries : France, Belgium, Germany.<\/span><\/p>\n<div id=\"comp-m1wp0wu91\" class=\"ku3DBC zQ9jDz qvSjx3 Vq6kJx comp-m1wp0wu91 wixui-rich-text\" data-testid=\"richTextElement\">\n<h3 class=\"font_5 wixui-rich-text__text\"><span class=\"wixui-rich-text__text\">The purpose<\/span><\/h3>\n<\/div>\n<div id=\"comp-m1wp0wua1\" class=\"ku3DBC zQ9jDz qvSjx3 Vq6kJx comp-m1wp0wua1 wixui-rich-text\" data-testid=\"richTextElement\">\n<ul class=\"font_8 wixui-rich-text__text\">\n<li class=\"wixui-rich-text__text\">\n<p class=\"font_8 wixui-rich-text__text\">Align to the company Whitelabel initiative<\/p>\n<\/li>\n<li class=\"wixui-rich-text__text\">\n<p class=\"font_8 wixui-rich-text__text\">Cut-off legacy tools and save money\u00a0<\/p>\n<\/li>\n<li class=\"wixui-rich-text__text\">\n<p class=\"font_8 wixui-rich-text__text\">Contribute to performance OKR&rsquo;s<\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div id=\"comp-m1wp0wud3\" class=\"ku3DBC zQ9jDz qvSjx3 Vq6kJx comp-m1wp0wud3 wixui-rich-text\" data-testid=\"richTextElement\">\n<h3 class=\"font_5 wixui-rich-text__text\"><span class=\"wixui-rich-text__text\">The results<\/span><\/h3>\n<\/div>\n<div id=\"comp-m1wp0wue3\" class=\"ku3DBC zQ9jDz qvSjx3 Vq6kJx comp-m1wp0wue3 wixui-rich-text\" data-testid=\"richTextElement\">\n<ul class=\"font_8 wixui-rich-text__text\">\n<li class=\"wixui-rich-text__text\">\n<p class=\"font_8 wixui-rich-text__text\">Reduce the Martech stack from 9 tools to 2 ( Salesforce suite + Airship for mobile campaigns)<\/p>\n<\/li>\n<li class=\"wixui-rich-text__text\">\n<p class=\"font_8 wixui-rich-text__text\">Help deliver + 1.2M daily emails sent in Belgium &amp; Germany, 5% growth in open-rate<\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div id=\"comp-m1wp0wul1\" class=\"ku3DBC zQ9jDz qvSjx3 Vq6kJx comp-m1wp0wul1 wixui-rich-text\" data-testid=\"richTextElement\">\n<h3 class=\"font_5 wixui-rich-text__text\"><span class=\"wixui-rich-text__text\">My role\u00a0<\/span><\/h3>\n<\/div>\n<div id=\"comp-m1wp0wum1\" class=\"ku3DBC zQ9jDz qvSjx3 Vq6kJx comp-m1wp0wum1 wixui-rich-text\" data-testid=\"richTextElement\">\n<ul class=\"font_8 wixui-rich-text__text\">\n<li class=\"wixui-rich-text__text\">\n<p class=\"font_8 wixui-rich-text__text\">\u00b7Lead the discovery (product and data) of 35 B2B &amp; B2C marketing usecases to optimize CRM marketing performance (user interviews, data research, product testing)<\/p>\n<\/li>\n<li class=\"wixui-rich-text__text\">\n<p class=\"font_8 wixui-rich-text__text\">\u00b7Manage the design, launch and performance of MarTech solutions from SalesForce Marketing Cloud<\/p>\n<\/li>\n<li class=\"wixui-rich-text__text\">\n<p class=\"font_8 wixui-rich-text__text\">\u00b7Lead 2 teams (developers &amp; integrators) and prioritize the backlog with RICE\/ICE\/ MoSCOW framework<\/p>\n<\/li>\n<li class=\"wixui-rich-text__text\">\n<p class=\"font_8 wixui-rich-text__text\">\u00b7Define and analyze KPIs<\/p>\n<\/li>\n<li class=\"wixui-rich-text__text\">\n<p class=\"font_8 wixui-rich-text__text\">\u00b7Manage communication with stakeholders (LeadGen, CRM, Data) &amp; report to Head of Product<\/p>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-217872b 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