{"id":43,"date":"2026-04-22T08:59:52","date_gmt":"2026-04-22T08:59:52","guid":{"rendered":"https:\/\/fleurendoua.com\/?page_id=43"},"modified":"2026-05-31T16:27:38","modified_gmt":"2026-05-31T16:27:38","slug":"unified-marketing-platform","status":"publish","type":"page","link":"https:\/\/fleurendoua.com\/index.php\/unified-marketing-platform\/","title":{"rendered":"Unified Marketing Platform"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"43\" class=\"elementor elementor-43\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-681f2db3 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"681f2db3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b6b4728 elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4b6b4728\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<h3>The Unified Marketing Platform Project<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-faa4ccc elementor-widget elementor-widget-spacer\" data-id=\"faa4ccc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0876a1b e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"0876a1b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0755a9c e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"0755a9c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-553afb3 elementor-widget elementor-widget-text-editor\" data-id=\"553afb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div id=\"comp-ky17r1ma\" class=\"comp-ky17r1ma SPY_vo\"><div class=\"\" data-mesh-id=\"comp-ky17r1mainlineContent\" data-testid=\"inline-content\"><div data-mesh-id=\"comp-ky17r1mainlineContent-gridContainer\" data-testid=\"mesh-container-content\"><div id=\"comp-ky17r1n2\" class=\"ku3DBC zQ9jDz qvSjx3 Vq6kJx comp-ky17r1n2 wixui-rich-text\" data-testid=\"richTextElement\"><div id=\"bgLayers_comp-mllb8z7w\" class=\"MW5IWV\" data-hook=\"bgLayers\" data-motion-part=\"BG_LAYER comp-mllb8z7w\"><div id=\"bgMedia_comp-mllb8z7w\" class=\"VgO9Yg\" data-motion-part=\"BG_MEDIA comp-mllb8z7w\"><div id=\"bgLayers_comp-m1wp0wu54\" class=\"MW5IWV\" data-hook=\"bgLayers\" data-motion-part=\"BG_LAYER comp-m1wp0wu54\"><div id=\"bgMedia_comp-m1wp0wu54\" class=\"VgO9Yg\" data-motion-part=\"BG_MEDIA comp-m1wp0wu54\"><div id=\"comp-m1wp0wu7\" class=\"ku3DBC zQ9jDz qvSjx3 Vq6kJx comp-m1wp0wu7 wixui-rich-text\" data-testid=\"richTextElement\"><h3 class=\"font_5 wixui-rich-text__text\"><span class=\"wixui-rich-text__text\">The context<\/span><\/h3><\/div><div id=\"comp-m1wp0wu81\" class=\"ku3DBC zQ9jDz qvSjx3 Vq6kJx comp-m1wp0wu81 wixui-rich-text\" data-testid=\"richTextElement\"><p class=\"font_8 wixui-rich-text__text\"><span class=\"wixui-rich-text__text\">Simplify the existing Martech stack with a Unified Marketing Platform (Whitelabel model) for 5 brands ( Immoweb , Immonet, Immowelt, Se Loger , Meilleurs Agents) in 3 countries : France, Belgium, Germany.<\/span><\/p><p class=\"font_8 wixui-rich-text__text\"><span class=\"wixui-rich-text__text\">\u00a0<img decoding=\"async\" class=\"alignnone size-full wp-image-200\" src=\"http:\/\/fleurendoua.com\/wp-content\/uploads\/2026\/04\/af2fc5_2489a65df49f446786743f96acf77e63mv2.jpeg\" alt=\"\" width=\"143\" height=\"143\" \/><\/span><\/p><div id=\"comp-m1wp0wu91\" class=\"ku3DBC zQ9jDz qvSjx3 Vq6kJx comp-m1wp0wu91 wixui-rich-text\" data-testid=\"richTextElement\"><h3 class=\"font_5 wixui-rich-text__text\"><span class=\"wixui-rich-text__text\">The purpose<\/span><\/h3><\/div><p><img decoding=\"async\" class=\"alignnone size-medium wp-image-201\" src=\"http:\/\/fleurendoua.com\/wp-content\/uploads\/2026\/04\/af2fc5_7a564aef27934366afb6350b8ee97e50mv2-300x51.png\" alt=\"\" width=\"300\" height=\"51\" srcset=\"https:\/\/fleurendoua.com\/wp-content\/uploads\/2026\/04\/af2fc5_7a564aef27934366afb6350b8ee97e50mv2-300x51.png 300w, https:\/\/fleurendoua.com\/wp-content\/uploads\/2026\/04\/af2fc5_7a564aef27934366afb6350b8ee97e50mv2.png 344w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p><div id=\"comp-m1wp0wua1\" class=\"ku3DBC zQ9jDz qvSjx3 Vq6kJx comp-m1wp0wua1 wixui-rich-text\" data-testid=\"richTextElement\"><ul class=\"font_8 wixui-rich-text__text\"><li class=\"wixui-rich-text__text\"><p class=\"font_8 wixui-rich-text__text\">Align to the company Whitelabel initiative<\/p><\/li><li class=\"wixui-rich-text__text\"><p class=\"font_8 wixui-rich-text__text\">Cut-off legacy tools and save money\u00a0<\/p><\/li><li class=\"wixui-rich-text__text\"><p class=\"font_8 wixui-rich-text__text\">Contribute to performance OKR&rsquo;s<\/p><\/li><\/ul><h3><span style=\"font-size: 24px;\">The results<\/span><\/h3><p><img decoding=\"async\" class=\"alignnone size-medium wp-image-202\" src=\"http:\/\/fleurendoua.com\/wp-content\/uploads\/2026\/04\/af2fc5_9a7195dcf89b46718e975ac72edbc49amv2-300x66.png\" alt=\"\" width=\"300\" height=\"66\" srcset=\"https:\/\/fleurendoua.com\/wp-content\/uploads\/2026\/04\/af2fc5_9a7195dcf89b46718e975ac72edbc49amv2-300x66.png 300w, https:\/\/fleurendoua.com\/wp-content\/uploads\/2026\/04\/af2fc5_9a7195dcf89b46718e975ac72edbc49amv2.png 320w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p><\/div><div id=\"comp-m1wp0wue3\" class=\"ku3DBC zQ9jDz qvSjx3 Vq6kJx comp-m1wp0wue3 wixui-rich-text\" data-testid=\"richTextElement\"><ul class=\"font_8 wixui-rich-text__text\"><li class=\"wixui-rich-text__text\"><p class=\"font_8 wixui-rich-text__text\">Reduce the Martech stack from 9 tools to 2 ( Salesforce suite + Airship for mobile campaigns)<\/p><\/li><li class=\"wixui-rich-text__text\"><p class=\"font_8 wixui-rich-text__text\">Help deliver + 1.2M daily emails sent in Belgium &amp; Germany, 5% growth in open-rate<\/p><\/li><\/ul><\/div><div id=\"comp-m1wp0wul1\" class=\"ku3DBC zQ9jDz qvSjx3 Vq6kJx comp-m1wp0wul1 wixui-rich-text\" data-testid=\"richTextElement\"><h3 class=\"font_5 wixui-rich-text__text\"><span class=\"wixui-rich-text__text\">My role\u00a0<\/span><\/h3><\/div><div id=\"comp-m1wp0wum1\" class=\"ku3DBC zQ9jDz qvSjx3 Vq6kJx comp-m1wp0wum1 wixui-rich-text\" data-testid=\"richTextElement\"><ul class=\"font_8 wixui-rich-text__text\"><li class=\"wixui-rich-text__text\"><p class=\"font_8 wixui-rich-text__text\">\u00b7Lead the discovery (product and data) of 35 B2B &amp; B2C marketing usecases to optimize CRM marketing performance (user interviews, data research, product testing)<\/p><\/li><li class=\"wixui-rich-text__text\"><p class=\"font_8 wixui-rich-text__text\">\u00b7Manage the design, launch and performance of MarTech solutions from SalesForce Marketing Cloud<\/p><\/li><li class=\"wixui-rich-text__text\"><p class=\"font_8 wixui-rich-text__text\">\u00b7Lead 2 teams (developers &amp; integrators) and prioritize the backlog with RICE\/ICE\/ MoSCOW framework<\/p><\/li><li class=\"wixui-rich-text__text\"><p class=\"font_8 wixui-rich-text__text\">\u00b7Define and analyze KPIs<\/p><\/li><li class=\"wixui-rich-text__text\"><p class=\"font_8 wixui-rich-text__text\">\u00b7Manage communication with stakeholders (LeadGen, CRM, Data) &amp; report to Head of Product<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-203\" src=\"http:\/\/fleurendoua.com\/wp-content\/uploads\/2026\/04\/af2fc5_d401b65116a04a1687a961e0948854e4mv2.png\" alt=\"\" width=\"301\" height=\"97\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-204\" src=\"http:\/\/fleurendoua.com\/wp-content\/uploads\/2026\/04\/4be07804000064000507817c-198x149-1x.jpg\" alt=\"\" width=\"198\" height=\"198\" srcset=\"https:\/\/fleurendoua.com\/wp-content\/uploads\/2026\/04\/4be07804000064000507817c-198x149-1x.jpg 198w, https:\/\/fleurendoua.com\/wp-content\/uploads\/2026\/04\/4be07804000064000507817c-198x149-1x-150x150.jpg 150w\" sizes=\"(max-width: 198px) 100vw, 198px\" \/><\/p><\/li><\/ul><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9bffeb8 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"9bffeb8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fc3d2b5 elementor-widget elementor-widget-spacer\" data-id=\"fc3d2b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aaeeec2 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"aaeeec2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2aa8f5f e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"2aa8f5f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67b903c elementor-widget elementor-widget-heading\" data-id=\"67b903c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">PHONE<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6595e34 elementor-widget elementor-widget-text-editor\" data-id=\"6595e34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h6>+33667368654<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-992162f e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"992162f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69d6e36 elementor-widget elementor-widget-heading\" data-id=\"69d6e36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">EMAIL<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15fa568 elementor-widget elementor-widget-text-editor\" data-id=\"15fa568\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div id=\"comp-kj9u6b1a\" class=\"comp-kj9u6b1a YzqVVZ wixui-column-strip__column\"><div id=\"bgLayers_comp-kj9u6b1a\" class=\"MW5IWV\" data-hook=\"bgLayers\" data-motion-part=\"BG_LAYER comp-kj9u6b1a\"><div id=\"bgMedia_comp-kj9u6b1a\" class=\"VgO9Yg\" data-motion-part=\"BG_MEDIA comp-kj9u6b1a\"><a class=\"wixui-rich-text__text\" style=\"font-size: 16px; background-color: #ffffff;\" href=\"mailto:allua.ndoua@sciencespo.fr\" data-auto-recognition=\"true\">allua.ndoua@sciencespo.fr<\/a><\/div><\/div><\/div><div id=\"comp-kj9u6e6n\" class=\"comp-kj9u6e6n YzqVVZ wixui-column-strip__column\"><div id=\"bgLayers_comp-kj9u6e6n\" class=\"MW5IWV\" data-hook=\"bgLayers\" data-motion-part=\"BG_LAYER comp-kj9u6e6n\">\u00a0<\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7dc5449 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"7dc5449\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cc10df3 elementor-widget elementor-widget-heading\" data-id=\"cc10df3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">FOLLOW ME<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d69e72e elementor-shape-circle e-grid-align-left e-grid-align-tablet-center elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"d69e72e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-c76288e\" href=\"https:\/\/www.linkedin.com\/in\/fleurendoua\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The Unified Marketing Platform Project The context Simplify the existing Martech stack with a Unified Marketing Platform (Whitelabel model) for 5 brands ( Immoweb , Immonet, Immowelt, Se Loger , Meilleurs Agents) in 3 countries : France, Belgium, Germany. \u00a0 The purpose Align to the company Whitelabel initiative Cut-off legacy tools and save money\u00a0 Contribute to performance OKR&rsquo;s The results Reduce the Martech stack from 9 tools to 2 ( Salesforce suite + Airship for mobile campaigns) Help deliver + 1.2M daily emails sent in Belgium &amp; Germany, 5% growth in open-rate My role\u00a0 \u00b7Lead the discovery (product and data) of 35 B2B &amp; B2C marketing usecases to optimize CRM marketing performance (user interviews, data research, product testing) \u00b7Manage the design, launch and performance of MarTech solutions from SalesForce Marketing Cloud \u00b7Lead 2 teams (developers &amp; integrators) and prioritize the backlog with RICE\/ICE\/ MoSCOW framework \u00b7Define and analyze KPIs \u00b7Manage communication with stakeholders (LeadGen, CRM, Data) &amp; report to Head of Product PHONE +33667368654 EMAIL allua.ndoua@sciencespo.fr\u00a0 FOLLOW ME Linkedin<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Unified Marketing Platform -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/fleurendoua.com\/index.php\/unified-marketing-platform\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unified Marketing Platform -\" \/>\n<meta property=\"og:description\" content=\"The Unified Marketing Platform Project The context Simplify the existing Martech stack with a Unified Marketing Platform (Whitelabel model) for 5 brands ( Immoweb , Immonet, Immowelt, Se Loger , Meilleurs Agents) in 3 countries : France, Belgium, Germany. \u00a0 The purpose Align to the company Whitelabel initiative Cut-off legacy tools and save money\u00a0 Contribute to performance OKR&rsquo;s The results Reduce the Martech stack from 9 tools to 2 ( Salesforce suite + Airship for mobile campaigns) Help deliver + 1.2M daily emails sent in Belgium &amp; Germany, 5% growth in open-rate My role\u00a0 \u00b7Lead the discovery (product and data) of 35 B2B &amp; B2C marketing usecases to optimize CRM marketing performance (user interviews, data research, product testing) \u00b7Manage the design, launch and performance of MarTech solutions from SalesForce Marketing Cloud \u00b7Lead 2 teams (developers &amp; integrators) and prioritize the backlog with RICE\/ICE\/ MoSCOW framework \u00b7Define and analyze KPIs \u00b7Manage communication with stakeholders (LeadGen, CRM, Data) &amp; report to Head of Product PHONE +33667368654 EMAIL allua.ndoua@sciencespo.fr\u00a0 FOLLOW ME Linkedin\" \/>\n<meta property=\"og:url\" content=\"http:\/\/fleurendoua.com\/index.php\/unified-marketing-platform\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-31T16:27:38+00:00\" \/>\n<meta property=\"og:image\" 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